Sunday, September 24, 2006

Think Flat? I would Like it if they rather Think Infosys

I have been reading the Infosys blog Think Flat for a while now. Here is a complete post from the site:

In speaking with many clients about how to compete in a flat world, I often hear something to the effect of “We are global, we operate in 35 countries.”

On this point, it is important to be clear. The Flat world means running operations that are connected globally – dependent on one another - not just present in many places. Often, however, operations in different countries operate independent of one another and operate quite differently.

A flat world company will use mathematicians in Budapest to analyze shopping patterns in London so the designers in Paris can direct the manufacturers in Beijing just at the marketing engine in LA cranks up. And do it quickly in complete coordination, at a staggering low cost structure. It is not about having independent operations in Hungary, Britain, France, China and the US whose financials get rolled up at quarter end - although that likely is a step in the right direction.

I really feel happy to see any corporate blogging happening in India, but I would really, really like it if the blog acquires a more company specific focus. For if I want to see a discussion on expansion strategy, there are many other sources too, like HBSWK.


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